MightyData

FileMaker and WordPress Consultants

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Happy New Year!

January 7, 2016 by Kirk Bowman Leave a Comment

It’s been a while since we’ve posted a blog article. We’ve been making some changes in our business and wanted to fill you in on what we’ve been up to.

First, MightyData is moving away from software development and into business and technical consulting. Don’t worry – if you are a current customer, we will continue to serve you. MightyData is still a FileMaker Business Alliance member.

However, we are transitioning away from straight development work. Starting this year, we will begin sharing more strategic messages through this blog and fewer “how to” technology-based posts.

Second, we’ve been working on creating another brand, Art of Value. This is the only time that we will talk about Art of Value through the MightyData blog, but we thought you might be interested in hearing what we’ve been up to on that front.

Art of Value is a business consultancy that teaches people how to set themselves free of timesheets, and serve customers better, all while increasing income. We can show you how to implement a new business model to accomplish those goals. We have almost 80 podcast episodes with great content.

Tonight at 6:30pm CST, we are hosting a free webinar. Sign up and see what we’ve been up to.

Here is what you can learn on the webinar:

  1. how to overcome the biggest obstacle to increasing your income. (It’s not what you think it is.)
  2. how to implement a business model that, once you embrace it, makes it possible to experience bigger increases than you can even imagine.
  3. a strategy to increase the probability of your customer saying “yes” by 50%.
  4. how you can charge a higher price and have your customers thank you for it.

There will be a couple of free gifts for you on the webinar, but you need to sign up and show up to collect your gifts.

We wish you a very successful 2016!

Filed Under: MightyData Culture, News, Pricing Tagged With: Consulting, value pricing

We Will Diagnose Before We Prescribe

October 10, 2012 by Kirk Bowman Leave a Comment

Recently I was visiting with a prospective customer about how we could  create a custom iOS app for her service business. Prior to the conversation she provided a spreadsheet that she uses for part of the process. During our first phone call, I learned she uses about a dozen documents for various parts of the process.

As you can anticipate, I asked for a copy of the other documents, and she agreed to provide them. A couple of days later, I followed up to see if she needed help sending the documents. It was then I learned she had changed her mind about providing the additional documents because she only wanted to focus on a part of the process. On the surface this seems like a reasonable request, However, in reality it could not be further from the truth.

I asked for the documents because I wanted to get an overview of the entire business process. Whether we tackle the whole thing now or just a part, I can only make recommendations if I understand the complete picture. In some cases, I ask for more documents. In others, I propose a discovery phase as the first engagement. Either way, the goal is to get the whole story.

So what’s the point? If a doctor or attorney began to recommend a course of action before he fully diagnosed the patient/client, he could be sued for malpractice. In business, I have to be careful not to prescribe a solution before the problem (or issue) is fully diagnosed. Therefore, one of the operating guidelines at MightyData is “we will diagnose before we prescribe.” Thanks to the book Win Without Pitching for putting words to this important concept.

Filed Under: Sales Tagged With: Consulting, Discovery, Sales process

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