I have been thinking lately about the concept of Why. You may have seen the TED Talk by Simon Sinek. The concept is simple. If you know and clearly communicate your Why, you can inspire team members and customers.
Example of A Great Why
Recently I stopped to get lunch from Chipotle. They had changed the look of their menu, and I immediately noticed two things. First, they clearly state their Why. They call it Food Integrity.
Second, their Why clearly influences the How and What of their menu. Notice the simplicity. What do you want (burrito, taco, salad)? What meat do you want? What sides do you want?
A Clear Why Makes It Easy
A clearly defined Why makes it easier to state the How and What. Defining the Why is the hardest part. What is your Why? Have you spent any time lately to write it down? A few minutes, a couple of hours, a day?